Product Launch Videos
The theme for this General Session opening video was that the products of two companies were coming together. We highlighted key products and achievements of the joint company by repurposing their event icon, using motion graphics, energetic music and fluid editing to reinforce the merging of this new sales team.
This company wanted a video that would convey to the 3500 conference attendees that their electronic medical software was everywhere. To maximize their budget we utilized a mix of professional on-camera actors and voiceover talent as well as company volunteers over a full-day shoot to capture their story. The video was shot to fill a super-wide 80x20’ screen and debuted in their Opening Session.